Creating Effective 401k Employee Communication for Different Cultures – Fred Talks. Hear from a highly successful communication expert about he has created effective employee communication for employees in 401k and 403b plans. The key is to understand their culture, how they think and their vernacular.
For example, Hispanic workers who statistically have among the lowest retirement savings rates, do not relate to the word “risk.” Instead, the advisor talks about short term and long term savings and uses the analogy of saving money “under the mattress.” Columbians relate to “putting money in a coffee can.”
No matter whether it is culture, age, gender or even industry effective communication “transcreates”, not just translates, difficult concepts. We also know that adults learn by interaction, not listening.
Watch this fascinating Fred Talk and help your employees improve interaction with their 401k or 403b plan.