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Clever Ways to Engage Senior Management in your 401k Plan

Clever Ways to Engage Senior Management in your 401k Plan. Getting senior management to care about their 401k or 403b plan can be a challenge for many HR and benefits professional. Without that engagement, it can be difficult to get the organization to invest the time and resources to make the plan truly effective.

We know auto-plan features can greatly improve outcomes for employees and it does not increase fiduciary liability or work nor does it have to cost more. But senior management must be on board to make these bold steps.

At a TPSU program held at SMU in Dallas, learn how a simple email from the CEO helped increase participation to 98%.

Fred Barstein

Fred Barstein

Founder & Editor-in-Chief at 401kTV | TRAU | TPSU
Fred Barstein is the Founder & Editor-in-Chief of 401kTV. Fred is also the Founder and CEO of The Retirement Advisor University (TRAU), a collaboration with UCLA Anderson School of Management Executive Education and The Plan Sponsor University (TPSU).Mr. Barstein was also Founder and Editor-in-Chief of NAPA Net.
Fred Barstein

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Fiduciary Liability Created in 401k Plans

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