A Senior Benefits Manager for a medical devices company of 600 participants attending a TPSU event in Minnesota speaks about the effect of an increasing amount of 401k-related television advertising.
The Benefits Manager says that television advertising targeting younger generation workers has helped her increase engagement with this segment. She cites the emphasis of the advertising of starting retirement savings as soon as a younger worker lands his or her first job.
She also relates her personal experience having a son who has just graduated college who says seeing television commercials is a constant reminder and positive reinforcement of the virtues of starting retirement savings early.
Furthermore, seeing advertisements has motivated her son to explore options and compare ideas socially and try new technology to help in his understanding of retirement planning.
The upshot? The manager reports that millennials are very active in enrolling in the company plan immediately and will usually take full advantage of the plans being offered.
