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“Left on the Table” Campaign Helps Participation Rates

Mandeep Kaur, a corporate benefits manager at the BodyShop, explains how in her previous company with 30,000 employees, she created a campaign that showed plan participants not deferring enough to take advantage of the company match how much was left on the table.

After depositing the annual company match, Mandy calculated how much each employee was leaving on the table by not deferring enough and then did a simple mail merge to create a customized message. The participation match were very positively affected according to Mandy.

Two key takeaways: customization to the individual is more impactful rather than a generic message. Secondly, the message included a dollar amount, not a percentage. Simple but elegant. Well done Mandy!

Fred Barstein

Fred Barstein

Founder & Editor-in-Chief at 401kTV | TRAU | TPSU
Fred Barstein is the Founder & Editor-in-Chief of 401kTV. Fred is also the Founder and CEO of The Retirement Advisor University (TRAU), a collaboration with UCLA Anderson School of Management Executive Education and The Plan Sponsor University (TPSU).Mr. Barstein was also Founder and Editor-in-Chief of NAPA Net.
Fred Barstein

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