How Financial Behavior is Influenced by Understanding Emotions

ImprovementFinancial behavior is profoundly influenced by underlying emotions and attitudes, often shaping how individuals engage with money and make financial decisions.

In the recent installment of RPA Conversations on www.wealthmanagement.com, Fred engages in a discussion with Jennifer Rayner, the founder of Moniwell, and Lauren Loehning, a partner at Retirement Impact and an advisory board member at Moniwell. Both Jennifer and Lauren are active Registered Personal Assistants (RPAs) and are also featured speakers at the upcoming Wealth@Work conference.

The focus of their conversation surrounds, “Secret Sauce: An Engagement Story,” the title of their upcoming session which will be given at the Wealth@Work conference.  The prevailing idea is that simply imparting financial knowledge doesn’t effectively drive better financial decisions. This doesn’t mean that financial literacy is unimportant, but rather that its impact is limited when it precedes the feelings of financial empowerment and intrinsic motivation.  The session delves into the latest research concerning financial literacy, financial behavior, and theories of change.  The key takeaway is that financial literacy programs could be far more impactful if they placed emotions ahead of mere facts and figures. This insightful discussion aligns with the themes of the upcoming Wealth @ Work conference.

You can hear more of this conversation in the latest installment of RPA Conversations at www.wealthmanagement.com  

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